Unveiling Influence of Psychological and Social Factors on Purchase Intentions Behavior of Environmentally Friendly Fashion in the Digital Era

Authors

  • Yolanda Masnita Manajemen, Universitas Trisakti, Indonesia
  • Maryana Wulandari Manajemen, Universitas Trisakti, Indonesia
  • Delanea Azlia Haliza Manajemen, Universitas Trisakti, Indonesia

DOI:

https://doi.org/10.37985/jer.v5i3.1495

Keywords:

Pengaruh Sosial, Masalah Lingkungan, Iklan, Altruisme, Niat Pembelian Produk Fashion Ramah Lingkungan, Elektronik Dari Mulut Ke Mulut, Ketersediaan Untuk Membayar, Pendekatan Pemodelan Persamaan Struktural

Abstract

barang-barang dalam industri fashion yang ramah lingkungan.Studi ini bertujuan untuk menguji pengaruh sosial, kepedulian lingkungan, iklan, dan altruisme terhadap minat pembelian produk pakaian ramah lingkungan. Lalu bertujuan untuk mengetahui bagaimana pengaruh dari niat beli produk pakaian ramah lingkungan terhadap kesediaan untuk membayar dan pemasaran dari mulut ke mulut secara elektronik. Penelitian ini menggunakan pendekatan pemodelan persamaan struktural (SEM),  lalu data akan  dikumpulkan melalui sampel konsumen yang sudah memiliki pengalaman berbelanja terhadap pakaian ramah lingkungan. Penelitian ini akan menunjukkan pengaruhnya secara positif dari faktorfaktor tersebut. Penelitian ini dapat berkontribusi dalam pemahaman pengambilan keputusan dari konsumen dalam memiliki produk pakaian ramah lingkungan.

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Published

2024-08-18

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How to Cite

Masnita, Y., Wulandari, M., & Haliza, D. A. (2024). Unveiling Influence of Psychological and Social Factors on Purchase Intentions Behavior of Environmentally Friendly Fashion in the Digital Era. Journal of Education Research, 5(3), 3873–3882. https://doi.org/10.37985/jer.v5i3.1495

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Vol. 5 No. 3 (2024)

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Copyright (c) 2024 Yolanda Masnita, Maryana Wulandari, Delanea Azlia Haliza

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